Employee Type
:
Full-Time
Industry
:
Sales - Marketing
Computer Software
Hospitality
Job Type
:
Marketing
Information Technology
Hospitality - Hotel
Education
:
4 Year Degree
Experience
:
At least 2 year(s)
Contact Information
Ref ID
:
Dir Mktg Mgr LA5-2031919
Great Opportunity for a
Direct Marketing Manager (posted
May 20, 2013) in
Vinton, Louisiana. Gaming Hospitality Executive has been retained to assist a company identify a candidate with experience in being responsible for the management of one or more property direct marketing programs
Job description for the
Direct Marketing Manager is as follows
...
- Responsible for managing marketing department’s data bases.
- Responsible for coordinating tracking systems within the marketing department
- Purchases outside mailing lists consisting of individuals within marketing’s targeted markets
- Prepares monthly reports as necessary
- Conducts statistical analyses of all direct mail pieces, response rates, etc.
- Provides financial data as necessary to complete program evaluations
- Gathers and selects sources of information to determine market characteristics, measurements of market potentials, market share analysis and sales analysis
- Conducts analysis of present and potential markets for new and existing products or services
- Assists in planning marketing strategies and objectives
- Participates in new market research and design programs
- Participates in designing customer surveys to obtain marketing information about organization products and services
- Prepares monthly reports as necessary
- Manages the administrative support function for the department including, membership in community organizations, and general marketing department office management functions
- Manages various marketing fulfillment duties and systems including direct mail, packages, letters, brochures and other sales literature
- Provides excellent guest relations
- Strives to improve team member relations
- Supports and assists in any other departmental functions or areas of responsibility as needs are determined by the Marketing Director.
Direct Marketing Manager position Requirements
- High school diploma or GED required;
- Bachelor's degree in a related field preferred.
- 2-3 years Database Marketing experience or comparable.
- Must be proficient in Microsoft Office applications, tracking sytems, and postal software.
- Must be highly organized, strong analytical skills and detail-oriented.
- Able to handle multiple projects effectively.
- Must have excellent customer service and communication skills.
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Direct Marketing Manager related terms:
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